In continuing to reveal our ambitious goal of starting a farm stand business this year, I’d like to tell you how we’ll be special. But before I can tell you how we’re different, I need to tell you how most farms are the same, and dispell a big myth.
What we want to do, is going to fill a nitch. This is not going to replace Walmart and Brookshires. This is going to offer the people of east Texas an alternative for purchasing food. It’s important to us that we work hard to educate our consumers on where their food comes from. And it’s important that we grow ours where the consumer can see how it is grown.
First some myth busting. Many people believe: “The family farm is gone; grocery store food comes from factory farms. Farms are owned by big corporations that don’t care about the consumer.”
According to the USDA’s 2015 agriculture census, 97% of America’s 2.1 million farms are family owned. This fact seems to shock most people, and we’ve noticed that many people call it an out-right lie. We believe the reason most people do not believe that so many of America’s farms are family owned, is that the average consumer is confused what “family owned” really means. It would seem, that phrase conjurs up an image of Mr. and Mrs. Farmer Brown. People imagine a family of mom, dad, and a few kids — with a handful of handmilked cows, some chickens pecking in the yard, and a little garden space. Mr. and Mrs. Brown’s farm sounds beautiful, but unfortunately that’s not where our food is grown. Remember S.E. Johnson (Johnson’s baby soap, Pledge, etc) is a family company. The family owned farm is not dead — it’s just larger!
Now we realize big family farms (with big contracts to sell tomatoes, pumpkins,and more to Walmart) aren’t going anywhere. We are going to be honest about that… And if you have questions or concerns about how that works, we’d love to explore the answers together. Remember, we want to help educate our consumers.
So, how will we be different? Remember Mr. and Mrs. Farmer Brown? That’s us! It is our goal to provide food that is grown exactly like that “imaginary” farm. We want to provide food grown the way you wish all food was raised!
How will this work? It is our goal to provide fresh, local, in-season produce to our costumers in east Texas. What we have in store will varey with the season. (Don’t look for tomatoes in store in February. Or broccoli in August.) But what we have will be home grown, and fresh picked within the past day, or week. We’ll have jelly in stock based on what fruit is in season, fresh baked cookies and breads, and more.
If this sounds like the kind of place you would like to buy food for your family follow along on our journey!